Availability broadcast
'Aaj ka maal: medium aur large grade, waxed, cartons tayyar. Lahore aur Karachi ke liye dispatch kal subah. Order ke liye reply karein.' With two photos of today's packed cartons. (Illustrative.)
WhatsApp marketing
For Sargodha citrus traders we organise WhatsApp into a sales tool: opted-in broadcast lists split by buyer type and city, a catalogue of grades and carton sizes, daily availability messages in season, and quick replies for the questions every mandi buyer asks. We set it up, write the messages and keep the lists clean from Islamabad.
On the Business bundle package, from PKR 25,000 per month. Ad spend, if you run ads, is separate.
Why it fits
In season, a Sargodha trader's phone rings constantly with buyers from Lahore, Karachi, Peshawar and smaller mandis asking about grade, size, availability and dispatch. Most of this happens in personal chats and scattered groups, which makes it hard to tell everyone about a fresh lot at once or to remember who bought what last year. A structured WhatsApp Business setup lets one message reach every interested buyer, keeps grades and photos in a catalogue, and turns last season's contacts into this season's first orders.
The work
Examples
Illustrative starting points, not results. The audit decides the real first move.
Availability broadcast
'Aaj ka maal: medium aur large grade, waxed, cartons tayyar. Lahore aur Karachi ke liye dispatch kal subah. Order ke liye reply karein.' With two photos of today's packed cartons. (Illustrative.)
Quick reply for a new buyer
Shukriya. Kis grade aur kitni cartons chahiye, aur dispatch kis shehar ke liye hai? Hum aaj ki availability aur photos bhej dete hain.
As an organised list, not a pile of chats. Use WhatsApp Business with a catalogue of grades and cartons, opted-in broadcast lists by city and buyer type, and short daily availability messages in season. Sargodha traders then reach every interested buyer at once and keep the history for next year.
Usually, yes. Broadcasts reach each buyer privately, so competitors do not see your other buyers or their questions. Groups become noisy fast in season. Broadcasts only reach people who have saved your number, so ask buyers to save it when they first call.
Pitfalls
The city
The whole engagement is remote. We meet on a video call, agree what the season needs, and then run everything from Islamabad through WhatsApp and a shared Drive folder. Someone at the orchard or plant films the picking, grading and packing on a phone; we turn that into ads, Shorts, export pages and catalogues. If a polished factory film is needed, you hire a local videographer and we edit the footage.
Markets we know there
Kutchery Bazaar · University Road · Club Road · Satellite Town
Content languages
Punjabi and Urdu locally, English for export buyers
Price
The Business bundle covers setting up and maintaining WhatsApp Business; if you move to the API, any Meta messaging charges are paid to Meta directly.
Business bundle
from PKR 25,000per month
A local shop, clinic or service that needs to be findable, not just posted.
These are the questions we get on WhatsApp every week, answered the way we would answer them there.
WhatsApp usWe write and schedule broadcasts and set up replies, but price negotiation and orders stay with you or your staff. Mandi buyers want to deal with the trader, not an agency, and that relationship is yours.
For most Sargodha traders the free WhatsApp Business app is enough. The API makes sense only when message volume is very high or several staff need to share one number. We explain the trade-off before suggesting it.
Related
Next step
Tell us your business and where you trade. We reply on WhatsApp with the first thing we would change, usually under 2 hours in working hours.
WhatsApp us