Greeting message
'Assalam o alaikum. Order ke liye: 1) deal ya item, 2) quantity, 3) full address with landmark, 4) cash ya JazzCash. Menu catalogue mein hai. Kitchen raat 2 baje tak open.' (Timing illustrative.)
WhatsApp marketing
We set up WhatsApp Business so it takes orders properly: deals in a catalogue with photos, a greeting that asks for address and items, quick replies for delivery areas and timings, labels for new, cooking, sent and paid, and an opt-in list that gets tonight's deal at six. Orders that come here pay no app commission.
On the Business bundle package, from PKR 25,000 per month. Ad spend, if you run ads, is separate.
Why it fits
Delivery apps rank outlets on ratings and discounts and keep a slice of every order, while one late rider can drag your score down for weeks. A customer who ordered once through the app is worth moving to your own WhatsApp, where the margin is yours and nobody else controls your ranking. The problem is speed: during the 8pm to midnight rush, a counter boy with one phone cannot type 'which area?' forty times. A catalogue, quick replies and order labels turn WhatsApp from a backlog into a working till, and a daily broadcast reminds past customers you exist before they open an app.
The work
Examples
Illustrative starting points, not results. The audit decides the real first move.
Greeting message
'Assalam o alaikum. Order ke liye: 1) deal ya item, 2) quantity, 3) full address with landmark, 4) cash ya JazzCash. Menu catalogue mein hai. Kitchen raat 2 baje tak open.' (Timing illustrative.)
Daily 6pm broadcast
One photo of tonight's deal, two lines of text, the delivery areas covered tonight, and 'Reply ORDER'. Sent once, never followed by a reminder the same evening.
Set up WhatsApp Business with a deal catalogue, quick replies for areas and payment, and order labels, then point customers there from TikTok, Instagram and the box itself. Outlets in I-8, G-9 and Satellite Town keep the delivery app for reach but give repeat customers a reason to order directly.
Short: one photo, tonight's deal in two lines, the areas you deliver to, and a one-word reply to order. Send it once, around early evening when Rawalpindi and Islamabad households decide dinner. Only people who saved your number receive broadcasts, so ask for that save on every box and bill.
Pitfalls
Where
Price
The Business bundle covers setting up and maintaining WhatsApp Business; if you move to the API, any Meta messaging charges are paid to Meta directly.
Business bundle
from PKR 25,000per month
A local shop, clinic or service that needs to be findable, not just posted.
These are the questions we get on WhatsApp every week, answered the way we would answer them there.
WhatsApp usNot directly in most cases. Customers usually pay cash on delivery or send JazzCash, Easypaisa or a bank transfer and share the screenshot. We set quick replies with your account details so nobody types them out at midnight.
That is when an automated first reply or a chatbot that collects the order details earns its keep. We start with the free app and labels, and only suggest automation once the rush genuinely outgrows a person.
Related
Next step
Tell us your business and where you trade. We reply on WhatsApp with the first thing we would change, usually under 2 hours in working hours.
WhatsApp us