Sample search phrases
'house construction company Mirpur AJK', 'builders in Mirpur Azad Kashmir', 'build house in Pakistan from UK', 'Dadyal house renovation', 'Mirpur mein ghar banwana', 'New Mirpur City plots'.
Google Ads
We run Google Search campaigns for Mirpur construction companies and property dealers, catching people who type things like 'house construction Mirpur AJK' or 'builders in Mirpur' from Britain or Pakistan. Ads lead to a clear website or WhatsApp, keywords are tightly controlled, and calls and messages are tracked so you know which searches bring serious enquiries.
On the Pro package, PKR 70,000+ per month. Ad spend is separate and paid straight to the platform.
Why it fits
Many overseas families research Mirpur builders the way they would research a tradesman in England: on Google, comparing websites and reviews. Their searches often name the city and the job, which makes intent clear and targeting precise. Few Mirpur firms run well-built search campaigns, so a builder with a credible website and clear ads can appear in front of people actively planning a project. Because clicks from the UK can be expensive, careful keyword choice, negative keywords and tracking are essential to avoid wasted spend.
The work
Examples
Illustrative starting points, not results. The audit decides the real first move.
Sample search phrases
'house construction company Mirpur AJK', 'builders in Mirpur Azad Kashmir', 'build house in Pakistan from UK', 'Dadyal house renovation', 'Mirpur mein ghar banwana', 'New Mirpur City plots'.
A search ad we would test
Headline: 'Build Your Mirpur Home From the UK'. Second line: 'Monthly Video Updates · Site Visits for Family'. Description: 'Grey structure to finishing. Speak to the builder on WhatsApp.' (Illustrative ad.)
It can be, if the website and follow-up are strong. Overseas families actively search for Mirpur builders, so search ads reach people already planning a project. Clicks from the UK may be costly, so tight keywords, clear landing pages and quick responses matter. Ad spend is paid to Google separately.
Both, separately. UK searchers are often the decision-makers and funders, while relatives in Mirpur and Pakistan handle visits and paperwork. Separate campaigns let each audience see the right message, and keep budgets and results clear. Many Mirpur firms start with the UK, where the money decisions happen.
Pitfalls
The city
We work with Mirpur clients remotely. A video call and free audit come first, often with a family member in the UK on the same call. Site photos and clips go into a shared Drive folder, and we edit, publish, advertise and report from Islamabad. Replies run on WhatsApp in Pakistan working hours, with automated answers covering UK evenings.
Markets we know there
Chowk Shaheedan · Allama Iqbal Road · New Mirpur City · Dadyal · Chakswari · Islamgarh
Content languages
Urdu, Pahari-Pothwari and English
Price
Google Ads management sits inside the Pro package; ad spend is separate and paid to Google from your own account, and a new landing page is quoted on its own if you need one.
Pro
PKR 70,000+per month
A serious personal brand or business running 2-3 platforms properly.
These are the questions we get on WhatsApp every week, answered the way we would answer them there.
WhatsApp usStrongly recommended. UK searchers expect a proper website with projects, process and contact details before they call. Sending them only to WhatsApp works less well for large construction decisions.
Yes, within Google's advertising policies, which apply to real estate like any other category. We keep claims factual and avoid promises about returns, approvals or guaranteed values.
Related
Next step
Tell us your business and where you trade. We reply on WhatsApp with the first thing we would change, usually under 2 hours in working hours.
WhatsApp us