An ad angle we would test
Close-up of chilghoza being cracked open, then a sealed box with a Quetta label. Caption: 'Seedha Quetta se, ghar par delivery, cash on delivery available.' Button to order on WhatsApp. (Illustrative angle.)
Facebook & Instagram Ads
We run Meta ads that put Quetta produce in front of buyers in Pakistan's big cities: short videos of almonds, chilghoza and dried apricots being sorted and packed, aimed at Karachi, Lahore and Islamabad during the cold months. Clicks go to your store or WhatsApp, and we retarget people who looked but did not order.
On the Pro package, PKR 70,000+ per month. Ad spend is separate and paid straight to the platform.
Why it fits
Quetta sellers face a distance problem, not a demand problem. Buyers across Pakistan already want dry fruit from Quetta in winter, but they rarely know which seller to trust. Facebook and Instagram ads let a seller choose exactly where that demand lives and show proof: fresh stock, careful packing, honest weights. Seasonality is sharp — interest climbs as the weather cools, peaks through winter and around Ramadan gifting — so budgets need to rise and fall with it rather than run flat all year.
The work
Examples
Illustrative starting points, not results. The audit decides the real first move.
An ad angle we would test
Close-up of chilghoza being cracked open, then a sealed box with a Quetta label. Caption: 'Seedha Quetta se, ghar par delivery, cash on delivery available.' Button to order on WhatsApp. (Illustrative angle.)
A retargeting message
For people who viewed but did not order: a short clip of a packed gift box with almonds, raisins and dried apricots, positioned for family visits and winter gifting, with clear delivery timing.
Yes. Meta ads target any location, so a Quetta seller can reach buyers in Karachi, Lahore or Islamabad without being there. The ads must answer distance concerns quickly: how fresh, how packed, how delivered and how paid. Cash on delivery and real packing videos usually make the biggest difference.
Mostly from autumn through winter, with another push before Ramadan and Eid gifting. That is when buyers across Pakistan search and spend. Outside those months, small retargeting campaigns keep previous customers warm. Ad spend is paid directly to Meta and should follow the season rather than stay flat.
Pitfalls
The city
Everything is remote. We start on a video call with a free audit, then agree how product photos and clips reach us, usually a shared Drive folder filled from your phone. We build the store, write the copy, run the ads and handle replies from Islamabad. Courier and stock stay with you; we make sure the orders arrive clean and confirmed.
Markets we know there
Liaquat Bazaar · Jinnah Road · Kandahari Bazaar · Meezan Chowk · Prince Road
Content languages
Urdu, Pashto and Balochi, with Brahui and Hazaragi in parts of the city
Price
Meta ads are managed within the Pro package with creatives included; the ad budget is separate and charged by Meta to your card, and website-side Conversions API work on unusual platforms is quoted after a look.
Pro
PKR 70,000+per month
A serious personal brand or business running 2-3 platforms properly.
These are the questions we get on WhatsApp every week, answered the way we would answer them there.
WhatsApp usNo. Clear phone video in daylight of the actual produce works better than polished images. We send a shot list, you film at the shop or warehouse, and we edit everything into ads remotely.
Yes, with separate campaigns targeted around Quetta, often in Urdu, Pashto or Balochi voice. Local and national campaigns need different messages, so we keep them apart.
Related
Next step
Tell us your business and where you trade. We reply on WhatsApp with the first thing we would change, usually under 2 hours in working hours.
WhatsApp us