Facebook & Instagram Ads
We run Meta ads around your launch: retargeting people who already watched your free videos or visited your course page, plus smaller cold campaigns that teach a free lesson. No income claims, no fake countdowns. Ads send people to your sales page or WhatsApp, and spend is judged against enrolments. Ad spend is paid separately.
On the Pro package, PKR 70,000+ per month. Ad spend is separate and paid straight to the platform.
Why it fits
Cold ads selling a course straight to strangers in Pakistan hit the same wall everyone else's do: suspicion. Retargeting is different. People who watched half your free module or visited your sales page already know you, and a launch-week reminder is a service to them. Meta also scrutinises ads that promise income, and Pakistani audiences scroll past them anyway. Teaching in the ad and then retargeting is both safer with the platform and more honest with buyers.
The work
Examples
Illustrative starting points, not results. The audit decides the real first move.
An ad angle we would test
A two-minute clip from your free module showing a real task done on screen. Caption: 'This is lesson 3 of 20. The full course opens Monday with weekly feedback.' Shown only to people who watched at least half of the free module.
Copy we would not run
'Earn dollars from home in 30 days, no skills needed.' It invites ad rejection, attracts the wrong buyers, and makes every honest claim on your page look suspicious too.
Mostly as retargeting. People in Islamabad, Rawalpindi and across Pakistan who watched your free lessons or visited your page are far more likely to buy, and a launch reminder reaches them reliably. Cold ads selling courses directly to strangers face heavy suspicion, so use them to teach and build that warm audience instead.
Income promises, guaranteed results, 'no skills needed' and fake urgency. Meta restricts many of these, and Pakistani buyers burned by earlier courses distrust them on sight. Say what the course teaches, how long it takes and what support you give, and let your free lessons prove the rest.
Pitfalls
Where
Price
Meta ads are managed within the Pro package with creatives included; the ad budget is separate and charged by Meta to your card, and website-side Conversions API work on unusual platforms is quoted after a look.
Pro
PKR 70,000+per month
A serious personal brand or business running 2-3 platforms properly.
These are the questions we get on WhatsApp every week, answered the way we would answer them there.
WhatsApp usThat depends on your course price, audience size and warm pool, so we work it out with you before launch instead of quoting a number. The budget is separate and paid directly to Meta, under a daily cap you approve.
Proper campaigns, because they allow retargeting audiences, conversion tracking and control over placements. Boosting suits a quick reach push on a single post but gives far less control during a launch week.
Related
Next step
Tell us your business and where you trade. We reply on WhatsApp with the first thing we would change, usually under 2 hours in working hours.
WhatsApp us
