An ad angle we would test
'Moving into your new house in Gulberg Greens? See what a full lounge looked like at three budget levels.' A carousel of three finished lounges, each labelled with its budget band and the days it took.
Facebook & Instagram Ads
We run Meta ads that bring enquiries from people actually furnishing a home: your own before-and-after Reels as creative, lead forms asking room, area and budget band, audiences built around newer neighbourhoods such as DHA, Bahria and Gulberg Greens, and timing set ahead of wedding season. Ad spend is paid separately.
On the Pro package, PKR 70,000+ per month. Ad spend is separate and paid straight to the platform.
Why it fits
Interior work has a narrow buying window — the months after a house is finished, or before a wedding — and organic posts do not always reach people at that moment. Ads can. But interior ads easily attract people after free ideas or a quick quote on one cushion. The fix is creative showing a realistic budget and a form that asks room type and budget band. Seasonality matters too: demand builds before wedding season and Eid, so spend should rise ahead of those weeks rather than during them.
The work
Examples
Illustrative starting points, not results. The audit decides the real first move.
An ad angle we would test
'Moving into your new house in Gulberg Greens? See what a full lounge looked like at three budget levels.' A carousel of three finished lounges, each labelled with its budget band and the days it took.
Lead form questions
Which room or project? Where is the house? Rough budget band? When does it need to be finished — before a wedding, before Eid, or no fixed date?
They work when the creative shows real rooms at honest budgets and the form asks the right questions; enquiries from new homeowners in DHA, Bahria Town and Gulberg Greens follow. Ads built on glossy inspiration images tend to attract people collecting ideas rather than clients ready to spend.
Ahead of demand. In Islamabad and Rawalpindi, interior work bunches up before wedding season and Eid, so ads should run in the weeks leading up, leaving time for consultations and execution. A small steady spend the rest of the year keeps enquiries coming while competition is lower.
Pitfalls
Where
Price
Meta ads are managed within the Pro package with creatives included; the ad budget is separate and charged by Meta to your card, and website-side Conversions API work on unusual platforms is quoted after a look.
Pro
PKR 70,000+per month
A serious personal brand or business running 2-3 platforms properly.
These are the questions we get on WhatsApp every week, answered the way we would answer them there.
WhatsApp usArea targeting helps, but keep it broad enough for the platform to learn. Newer neighbourhoods are a sensible start. We then look at where real consultations come from and move budget there, rather than guessing everything at launch.
You need at least a few genuine before-and-after pieces. With only one or two projects, spend first on documenting them properly and building the organic feed. Ads amplify what you already have; they cannot invent proof for you.
Related
Next step
Tell us your business and where you trade. We reply on WhatsApp with the first thing we would change, usually under 2 hours in working hours.
WhatsApp us