A dinner ad
'Too tired to cook? Chicken handi with fresh naan, delivered hot to F-11 flats. Tap to order on WhatsApp.' Running from early evening until late.
Facebook & Instagram Ads
We run Meta ads for F-11's cloud kitchens and delivery-led restaurants: tight targeting over the apartment blocks and nearby sectors your riders reach, dinner and late-night scheduling, creatives built on real dishes, and buttons that open your delivery-app listing or WhatsApp. Ad spend is paid to Meta separately from our management.
On the Pro package, PKR 70,000+ per month. Ad spend is separate and paid straight to the platform.
Why it fits
Cloud kitchens have no shopfront, so every order depends on being seen online. F-11 suits them: the apartment blocks in F-11/1 and F-11/3 hold dense, young households who order dinner rather than cook, and F-10, E-11 and G-11 are within reach. But delivery apps are crowded and commission-heavy. Meta ads let a kitchen reach exactly these flats at the hours people get hungry, and nudge repeat customers towards direct WhatsApp orders that keep more of the margin.
The work
Examples
Illustrative starting points, not results. The audit decides the real first move.
A dinner ad
'Too tired to cook? Chicken handi with fresh naan, delivered hot to F-11 flats. Tap to order on WhatsApp.' Running from early evening until late.
A retargeting ad
'You ordered our biryani last month. This week's new dish is karahi pulao. Order on WhatsApp for direct delivery.'
Through delivery apps, Instagram, WhatsApp and targeted ads. In F-11, ads aimed at the apartment blocks at dinner time, with real dish photos and a direct WhatsApp button, can bring orders the apps would otherwise take commission on. Consistent quality then turns those first orders into repeat customers.
Usually both. Delivery apps catch people already browsing for food; Facebook and Instagram reach people who have not opened an app yet and can send them to WhatsApp for direct orders. We compare cost per order across both and move budget towards whatever works for your kitchen.
Pitfalls
The area
F-11 is apartment Islamabad. Blocks of flats in F-11/1 and F-11/3 keep it younger and denser than the sectors either side, and F-11 Markaz has grown into one of the busiest eating and shopping centres on that half of the city. Property offices, gyms and delivery-heavy kitchens do well here.
Markets and clusters
F-11 Markaz · Markaz restaurant row · Apartment-block shops in F-11/1 and F-11/3
Landmarks people search by
F-11 Markaz · Srinagar Highway · Margalla Hills
Price
Meta ads are managed within the Pro package with creatives included; the ad budget is separate and charged by Meta to your card, and website-side Conversions API work on unusual platforms is quoted after a look.
Pro
PKR 70,000+per month
A serious personal brand or business running 2-3 platforms properly.
These are the questions we get on WhatsApp every week, answered the way we would answer them there.
WhatsApp usOnly realistic ones. If riders reliably reach F-11 flats within a certain time, say so; if traffic varies, describe it as hot and fast rather than promising minutes. A broken promise in an ad costs more than the order.
Each ad carries its own WhatsApp opening message, and your staff log orders that arrive with it. Combined with Meta's data, that shows cost per order fairly accurately.
Related
Next step
Tell us your business and where you trade. We reply on WhatsApp with the first thing we would change, usually under 2 hours in working hours.
WhatsApp us