What is the difference between a landing page and a website?

Think of a website as your shop and a landing page as a stall at an exhibition. The website has a menu, pages for each service, an about section, a blog and contact details, because visitors arrive with different needs from Google, from your Instagram bio or from a business card. It is built to be browsed. A landing page has no menu at all, or a very short one, because the visitor arrived from a specific ad and the page's only job is to get them to take the next step that ad promised.

That difference changes how each is written. A website page about root canal treatment explains the procedure, the dentist and the clinic, and may link to other services. A landing page for a dental check-up offer in G-9 opens with the offer itself, shows the price conditions or what is included, answers the two or three worries people have, adds proof such as the dentist's qualifications and photos of the clinic, and repeats one button: book on WhatsApp. Anything that distracts from that is removed.

You do not always need both. A business with a strong website can send some ads to an existing service page if that page already has a clear action. A new business running a short campaign can launch with a landing page before the full website is ready. Landing pages also rank poorly in Google on their own, because they are thin by design, so they are not a substitute for a website if you want organic search. Our Business bundle includes a website and a landing page on it; extra campaign pages are quoted after the audit.