How do I write a script for a 30-second Reel?

The first line has to give people a reason to keep watching, so lead with the problem, the surprise or the payoff rather than a greeting. 'Your AC is not cooling because of this one thing' works better than 'Assalam o Alaikum, welcome to our page'. In Roman Urdu: 'Bijli ka bill zyada aa raha hai? Pehle yeh check karein.' The hook should match what the video actually delivers, or viewers leave and do not come back.

Then make a single point. One tip, one product, one before-and-after of a room you painted, one answer to a common question. Trying to fit three points into thirty seconds means none of them land. Use short sentences, everyday words and the mix of Urdu and English you normally speak. Plan what is on screen for each line, so the words and pictures support each other rather than repeating.

End with one clear action: save this, send it to someone, or message the business on WhatsApp. Then read the script aloud with a timer; anything that feels awkward to say will look awkward on camera. If the person filming is nervous, turn the script into bullet prompts and let them say it naturally, one line per take. We write scripts and hooks as part of the Growth package, and on-screen captions are written to work for people watching on mute.