How much does Google Ads cost in Pakistan?

The difference from Meta is that nobody sees a Google search ad by accident. Someone typing AC repair near me at two in the afternoon in June has already decided; you are only competing to be the number they call. That is why a click costs several times what a Facebook click costs and is still often the better buy. It also means volume is small. A plumber term in Islamabad might get a couple of hundred searches a month across the whole city, so the goal is to capture all of it, not to scale it.

Small budgets die of broad match. Left on default, Google will happily spend your PKR 1,000 a day on searches like AC repair course, AC repair jobs and AC repair salary, all of which are people who will never pay you. Start with phrase and exact match, and build a negative keyword list on day one with free, jobs, salary, course, training and second hand in it. Then check the search terms report every few days for a fortnight. That single habit usually cuts wasted spend by a third in a Pakistani account.

Two formats do most of the work here. Call-only ads suit anyone people would rather phone than message — clinics, tow trucks, plumbers, movers — and they skip the landing page entirely. For everything else, the page you send people to matters more than the bid: it needs to load on a weak 4G signal, show the price or the range, and put a WhatsApp button where a thumb lands. And before you spend anything, finish your Google Business Profile. For a shop with an address, the free map listing frequently brings more calls than the paid clicks above it.