Can YouTube ads be shown only to people in Islamabad?

Location targeting for video campaigns works like it does for Search. You can add cities, regions or a pin with a radius, and you can exclude areas. For a business that serves only one part of the twin cities, a radius is often better than a city name: a salon in DHA Phase 2 may not want viewers in Tarnol, and a radius drawn around the salon captures the people who might actually come.

The setting that trips people up is the location option. Google can show ads to people who are physically in your area, or regularly there, or merely showing interest in it. The interest option sounds generous but can include people searching about Islamabad from other cities or abroad. For a local business, people in or regularly in your target locations is almost always the right choice.

Location is detected from signals such as the device's location, IP address and Google account settings, so it is not perfect. Someone using a mobile data connection routed through another city, or a VPN, may be placed wrongly. After the campaign has run a few days, open the location report in Google Ads and see where views and clicks actually came from. If a lot of spend is leaking, tighten the radius or add exclusions.

Remember that YouTube viewers are often at home in the evening, not near your shop. That is fine for a wedding hall, a school or a car dealer, where people plan from home. For impulse trades like food, combine location with timing, scheduling the ads around the hours people decide where to eat.