Which is the best social media agency in Islamabad?

Nobody can name one winner, because the question is really "best for what". At the top are the full-service ad houses around Blue Area and F-7 that also do television, print and events. They are staffed for banks, telcos and property developers, their retainers start in six figures, and a single-branch clinic would be the smallest account on their board. Below them sit the social-first studios in F-10, G-11 and Bahria — teams of four to ten people charging PKR 30,000 to 50,000, which is where most SMEs land. At the bottom are solo freelancers found in Facebook groups and on Fiverr at PKR 8,000 to 15,000.

Judge them by the work they are doing today, not by the deck. Ask which accounts they run right now, open those handles, and scroll the last two weeks. A page that has a three-week hole in it tells you more about their staffing than any case study — and Ramadan is when the holes appear, because that is when a one-person operation quietly stops. Then ask who does the editing. Plenty of twin-city agencies subcontract the cutting to a freelancer you will never meet, which is fine if they say so upfront.

Here is where we honestly sit. We are small and new, we cap how many accounts we take because daily management does not scale, and we start at PKR 15,000 because Starter was built for individual creators and small shops rather than for companies. If what you need is a 360 campaign with a TVC, billboards on the Expressway and an event, hire a full-service house — that is not what we do and we will tell you so on WhatsApp rather than take the money.

The cheapest way to test anyone, including us, is a paid audit. Ours is PKR 5,000 for a 30-point review and a written plan you could act on entirely by yourself, and the fee is credited if you later start a monthly package. Whoever you are considering, ask for something small and paid before you commit to a retainer.