Comparison

Growth vs Pro: when is PKR 70,000 a month justified?

Stay on Growth at PKR 35,000 until one platform is clearly working and you want a second one running at the same standard. Pro from PKR 70,000 exists for two or three platforms managed together, near-unlimited editing, paid ads managed, and a calendar planned a month ahead.

What are we actually comparing?

Option A

Growth — PKR 35,000 a month

One platform run properly: four long-form edits, twelve shorts, full SEO, replies, weekly reports and a monthly strategy call. The right level for most serious channels and pages.

Wins 1 of 6

Option B

Pro — from PKR 70,000 a month

Two or three platforms run together, editing effectively uncapped within fair use, ads managed, a month-ahead content calendar, a call every two weeks and a live dashboard.

Wins 5 of 6

How they compare, point by point

Each row is judged on its own. A win here is not a verdict on the whole thing — read the rows that matter to you and ignore the rest.

Growth — PKR 35,000 a month vs Pro — from PKR 70,000 a month
Criterion	Growth — PKR 35,000 a month	Pro — from PKR 70,000 a month	Better
Number of platforms handled	One, done well. Cross-posting to a second platform still happens, but that second platform is not separately planned, researched or reported on each week. Most businesses genuinely only need one.	Two or three, each with its own plan. A YouTube channel, an Instagram page and a TikTok account are three different jobs, not one job posted three times over.	Pro — from PKR 70,000 a month
Editing volume	Sixteen edits a month, which is a firm ceiling. A busy month where you happen to film far more turns into a conversation about upgrading rather than more output.	Near-unlimited within fair use. If you film an event, a product launch and three interviews inside one week, all of it gets cut and published.	Pro — from PKR 70,000 a month
Paid ads	Not managed. We will advise you on what is worth boosting and why, but building and monitoring campaigns sits outside what this package covers. Plenty of clients here never run ads at all.	Managed properly — audiences, ad copy, creatives and daily monitoring of cost per result. Ad spend stays separate and is paid straight to the platform, never marked up.	Pro — from PKR 70,000 a month
How far ahead the work is planned	A couple of weeks. Enough to be organised week to week, not enough to plan a campaign around Eid or a product launch that is three months away.	A full month ahead, which is what makes seasonal work possible: wedding season, admissions season and Ramadan timings all planned deliberately rather than improvised. You approve the whole calendar before anything is filmed.	Pro — from PKR 70,000 a month
Access to us	One strategy call a month plus WhatsApp in between. Right for a business where content matters but is not yet the main way customers arrive.	A call every two weeks and a live dashboard. Right when content is the main way you get customers and decisions genuinely cannot wait until next month.	Pro — from PKR 70,000 a month
Whether the spend is justified	Almost always the right starting point. Buying Pro before one platform is working simply spreads the same effort and the same footage more thinly. We will usually tell you to stay here.	Justified only when the numbers already move and a second platform or a real ad budget has become the actual bottleneck rather than the next idea.	Growth — PKR 35,000 a month

Figures as of August 2026. Source: Islamabad Digital Marketing, from running both approaches for clients.

So which one should you pick?

Choose Growth — PKR 35,000 a month if…

Stay on Growth if one platform still has room in it, your ad spend is small or nil, and sixteen pieces a month is more than you are currently managing to use. Most clients never need to move beyond this.

Choose Pro — from PKR 70,000 a month if…

Move to Pro if you have a real ad budget, film more than we can currently cut, or need Instagram, TikTok and YouTube run as three separate plans. It suits established personal brands and multi-branch businesses.