Social media management cost in Islamabad (PKR, 2026)

Expect PKR 15,000 to PKR 70,000 per month for done-for-you management in Islamabad and Rawalpindi. Our Starter package is PKR 15,000, Growth is PKR 35,000, Pro starts at PKR 70,000, and the Business bundle with a website begins at PKR 25,000. A standalone audit is PKR 5,000.

Those are published prices, not estimates dressed up as a range. The spread is wide because the phrase covers two very different jobs: posting eight Reels a month for a salon in Satellite Town, and running three platforms plus a paid-ads account for a brand selling nationwide. Price tracks output and platform count far more than it tracks anything else.

Hours of other people's work, mostly. A month of Starter is eight short-form edits, eight thumbnails or graphics, daily posting on one platform, the search work on every title and caption, and a report at the end. Growth adds four long-form videos, comment and DM replies, and a strategy call.

The part people underestimate is the daily bit. Editing is visible work you can point at. Opening the account every working day, publishing on schedule, and answering the person who messaged at 11pm asking your rate — that is the unglamorous half that actually stops a page dying, and it is most of what the fee covers.

Because they are built for companies, not individuals. An agency carrying an office in Blue Area, a few salaried staff and someone whose whole job is sales needs a floor price to cover the salary bill, and in the twin cities that floor sits somewhere around PKR 35,000 to 60,000 a month. Below it, the account loses money.

That is arithmetic, not a scam. A full-time editor in Islamabad is a real salary, and one editor cannot cover twenty accounts properly. The problem is what happens when a creator with 4,000 subscribers walks in: they get quoted a company price for a company package, decide social media is not for people like them, and go back to editing their own videos at 2am.

Because a narrow package on one platform genuinely costs less to deliver. Starter has no long-form video, no ads account, no fortnightly consultancy call and no second inbox to watch. It is eight short edits and daily posting, priced so a creator or a single-branch shop can begin without pretending to be a company.

The honest trade-off is this: Starter buys consistency, not a campaign. Eight shorts a month keeps a page alive and gives the algorithm something to test, and that alone beats what most twin-cities accounts are doing. It will not turn a dead channel into a business in ninety days. Growth costs PKR 35,000 because that volume of work really does take roughly three times as long.

Ad spend, first and most importantly. Every package covers our work — editing, posting, search, replies, reporting — and nothing else. If you want to boost a Reel or run a lead campaign, that budget goes straight to Meta, TikTok or Google from your own card. We never mark it up and we never take a cut of it.

Also outside the fee: licensed music or paid stock if you insist on it, printed material, a proper shoot with a hired crew and location, and any hardware. Most clients need none of that. A phone, daylight from a window and a cheap clip-on mic covers the great majority of what we edit.

One more thing people assume is bundled in: a website. It is not part of Starter, Growth or Pro. The Business bundle from PKR 25,000 a month exists precisely because a shop in Saddar or a clinic in G-11 usually needs a site and a maintained Google Business Profile more than it needs another Reel.

Volume and platform count, mainly. Going from eight short edits to twenty roughly doubles the editing hours. Adding a second platform means a second schedule, a second inbox and a second set of formats to cut for. Long-form is the other big lever — one twelve-minute video eats more editing time than four Reels do.

Do it yourself if you have four to six free hours a week and you enjoy editing. Hire a freelancer if you need one specific skill, usually cutting video, and you can manage a person. Hire an agency when the real problem is that nothing goes out unless you personally push it, week after week.

A good freelance editor at PKR 12,000 a month beats any agency for someone who already knows what to post and will genuinely post it. The gap a freelancer leaves is the boring half: scheduling, titles that match what people search, the inbox, and still turning up in week seven. Work out which half is actually failing before you spend PKR 35,000 fixing the other one.

Bank transfer, JazzCash, Easypaisa or card — whichever you already use. We invoice at the start of the month and the work starts once it clears, which for a local bank transfer is usually the same day. No setup fee, no three months in advance, and no contract locking you in.

Get the scope and the price in writing before you send anything, and pay into an account whose name matches the business, not a personal Easypaisa number belonging to whoever answers the phone. If someone will not put the deliverables in a message you can screenshot, you already have your answer about how the next six months will go.

Two seasonal notes for the twin cities. Budgets tighten during Ramadan and then spike in the ten days before Eid, and wedding-season businesses — salons, photographers, halls, caterers — often want double the output from October through February. Tell us early and we will plan a heavier month rather than surprise you with a bigger invoice.

A PKR 5,000 offer for full management is not management. Nobody can edit eight videos, design eight thumbnails and open your account every day for that, at any honest Pakistani wage. What you are actually buying is a scheduling tool, recycled template graphics, or a few thousand bought followers that will quietly hurt your reach.

Start from what one new customer is worth, not from what feels affordable. A dental clinic in G-11 earning PKR 40,000 from a single implant patient needs about one extra patient a month to justify Growth. A tuition centre charging PKR 6,000 a month needs six, which is a much harder promise.

Then apply one rule: if the monthly price is more than a quarter of what you can comfortably lose for six months, take the audit instead. Content compounds slowly, so quitting in month two because the cash ran out wastes months one and two as well. That rule has cost us clients and we still give it.